Cameron
Beteet
My Story
I'm Cameron Beteet, a SHINE rotational marketing associate at Deloitte. In my role, I support teams across Deloitte's marketing organization. I'm dedicated to crafting strategic, cutting-edge solutions that drive marketing, communications, and business priorities forward.
Prior to joining the organization, I earned both my bachelor's and master's at Ball State University. For my undergraduate studies, I pursued a degree in Media Promotion and Management, specializing in marketing and advertising studies. Later in my college career, I enrolled in Ball State's Accelerated Master's program where I earned a degree in Emerging Media Design and Development. Through my master’s program, I acquired hands-on experience in UX and UI research and design processes, with a specialization in emerging technologies. My focus included planning, creating, and evaluating content for AR, VR, and other innovative media leveraging creative design approaches. I am eager to collaborate on teams to devise innovative marketing strategies and provide recommendations that excel in today’s dynamic media landscape.
Work Experience
Deloitte, Arlington, VA (Hybrid)
SHINE Marketing Associate
September 2024-Present
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Drive business objectives by supporting several priorities of 2+ project teams simultaneously
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Execute client-centric internal and external communications, email marketing, and social media campaigns
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Analyze data for lead generation, strategic campaign planning, and marketing recommendations
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Leverage Workfront capabilities in agile to address complex client challenges and problem-solve
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Directed the planning and production of TV ads displayed nationally across US Deloitte offices
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Previous position: SHINE Marketing Intern – Summer 2023, Philadelphia, PA
Digital Corps, Muncie, IN (Hybrid)
Dual Video and Administration Graduate Assistant
August 2023-May 2024
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Working with the Adobe suite (Adobe Premiere Pro, After Effects and Media Encoder) and RX9 to create professional-quality video projects
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Collaborating on interdisciplinary teams to solve problems at the university as well a around the state
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Working on 3+ projects simultaneously at any given time
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Assisting with project management and reviewing colleagues' work as a junior project manager
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Balancing shifts between in-person and remote work
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Previous roles
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Digital Corps Video Team Apprentice (2020-2021)
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Digital Corps Video Team Specialist (2021-2022)
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Digital Corps Video Team Master (2022-2023)
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Certification: Adobe Certified Professional in Adobe Premiere Pro
Deloitte, Philadelphia, PA
SHINE Marketing Intern
June 2023-August 2023
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Assisted and contributed to Tax Pursuits and Internal Communications Next Generation Marketing teams
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Analyzed 100 datapoints qualitatively and quantitatively to support a component of a pitch
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Developed a PowerPoint template for labs designed to train professionals transitioning into C-suite executive roles at Deloitte
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Contributed to outreach and administrative materials in pursuit of potential tax clients for Deloitte
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Executed internal and external communications, email marketing, social media campaigns, and client outreach
National Association of Broadcasters, Washington, D.C. (Hybrid)
Media Sales Fellow
November 2022-March 2023
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Developed and presented a sales pitch for a mock client to compete for a cash reward
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Built dynamic advertising solutions and utilizing sales strategies to address client business needs
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Certification: RAB Sales Professional
Intersection, Muncie, IN (Hybrid)
Social Media Coordinator and Content Writer Intern
Summer 2022
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Authored and edited impactful and engaging press releases, marketing emails, and social media marketing campaigns
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Worked alongside an interdisciplinary team of writers, designers, and account managers to create visually appealing marketing and branding material for clients
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Readily prepared promotional material including billboards, video content, and social media posts for businesses and organizations throughout the Muncie community
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Strategized and created promotional content for businesses of all sizes and industries, adapting messaging to each specific target audience
Education
B.A. 2020 / 2023
M.A. 2022/2024
Ball State University
I graduated with a degree in Telecommunications in July of 2023. The following summer, I earned my Master's in Emerging Media Development and Design. In the program, I developed my skills in user interface and experience research and design and utilizing emerging technologies (AR, XR, VR, AI and other emerging media tools).
